Existence of tides in product sales, may have become everyday food business actors. Sometimes there was a time a product can be sold in the market, but there are also times when a sale of a product has decreased dramatically. Until the product usually sells, slowly began to slow and not entirely sold on the market. This condition may be reasonable for business people, but it is also often a major obstacle for them in marketing their products.
Actually the rise and fall of the sale is part of the product life cycle (product life cycle). What is the product life cycle? What is meant by product life cycle is a history of selling a product, from start launching into the market until finally withdrawn from the market, because consumers are not interested. Any products or services offered to consumers, will experience these stages or phases in certain periods. From the start phase of the birth of a product, the growth and development of products, the maturity of a product, until the death phase of a product.
Therefore, to face the tide of sales are influenced by the life cycle of a product, here we inform several phases / stages to be traversed a product and marketing strategy to face the tide of sales that you can apply to your business.
1. Introductory phase (introduction)
In this phase, sales are still very low. Because many people who are not familiar with your product. To market the new products do require a long time, and costly campaign that is not small. So at this stage most entrepreneurs do not make profit, even some of those who suffered losses in this phase.
To avoid loss in chronic phase product introduction, you can use a promotional strategy that can attract customers. For example, by holding a product launch event at the right moment, offering a relatively cheap price to lure prospective customers, or held various sales promotion activities to attract the sympathy of consumers.
2. Growth phase (growth)
Once past the introduction phase, a product will enter the stage of growth. This phase is usually marked by increasing product sales and the emergence of several competitors who tried to seize your market.
Therefore, at this stage you should be able to choose the right marketing strategy to cope with market competition. As new innovations in your product to expand the target market, increase product quality to build consumer confidence, if necessary, give special discounts or bonuses on certain events for your customers do not turn into another product.
3. Adult stage (maturity)
When a product is at adult stage, product sales have started to stabilize, but rapidly growing market competition. So, for businesses that do not have the right marketing strategy. Certainly the sale of products tend to decline, because of competition from other products.
Marketing strategies that you can choose to deal with this phase is to try to increase sales by entering into new market segments. That way you can cover the decline in product sales by finding new customers that have good market potential.
In the last phase, most consumers are getting fed up with the products you offer. These conditions make your customer number dropped dramatically, and many are turning to other products. So, we can be sure at this phase, the turnover of sales that you receive will be greatly reduced even got to the point of minus and suffered losses.
For businesses that find their customers are getting fed up, you should evaluate what makes you bored and leave the consumer product. When it is still possible repaired, then do the repair and re-launching products that have improved the deficiency. Another strategy is to pull your product from the market is dead, and melaunchingnya in other regions that have better market share.
Well, after discussing the product life cycle that causes the ebb and flow of sales. Hopefully, the principals are not afraid anymore effort in marketing their products, because of the sales tide was very reasonable when we run the business. Most importantly, always look at the phase where you are and supporting product marketing with the most appropriate strategy for your business. Congratulations and greetings successful work.
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